What is the standard SDE valuation multiple for a Productized Agency / Dev Shop?

In 2026, the median valuation multiple for a profitable Productized Agency / Dev Shop in the $1M - $5M valuation tier is approximately 1.9x SDE (typical trading range: 1.4x - 2.6x SDE). High-churn or customer-concentrated assets trade at steep 30-50% discounts.

What is the biggest hidden risk when buying a Productized Agency / Dev Shop?

The single highest risk in this category is: Severe key-man risk where high-paying retainer clients cancel upon founder transition. Buyers should request raw Stripe transactional logs and proof of organic customer acquisition moats.

Can I finance a Productized Agency / Dev Shop acquisition with an SBA 7(a) loan?

Yes. Profitable online and service businesses with 3+ years of clean federal tax returns (Form 1120-S or Schedule C) typically qualify for SBA 7(a) acquisition financing with as little as 10% equity down payment.

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Productized Agency / Dev Shop • $1M - $5M Due Diligence & Valuation

Acquisition multiples, red-team risk benchmarks, and counter-offer structures for Productized Agency / Dev Shop targets.

Market Multiples & Operating Ceilings

Median SDE Multiple

1.9x SDE

Trading Multiple Range

1.4x - 2.6x SDE

Safe Monthly Churn

< 5.0%

Primary Hidden Risk in Category: Severe key-man risk where high-paying retainer clients cancel upon founder transition

Standard Net Margin: 35% - 55%

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